Timothy McMahon & Company
Motivational Speaking, Coaching, and Performance

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By: Tim McMahon | March 25, 2013

One of the best and most unique features of ZOHO CRM is Web Apps. If you're not familiar with them, the basic idea is that you can add a "tab" to the ZCRM menu bar that will open the web page of your choice. In its simplest use that might be a link to the company website, an industry news site, or any site that your sales reps go to regularly. It's a convenience that can put everything a sales rep needs right in front of them, eliminating the need to go in and out of their CRM system. Convenience, however, is far from the "Killer App" that would really motivate sales reps to fully utilize CRM.

Here's the problem with CRM systems - from a company's standpoint (and especially management's) CRM is a fantastic idea. When management has the oppor...

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Tags: ZOHO, CRM